Amazon FBA | New Opportunities in Cross-Border E-Commerce: Your Guide to Taking Off with Amazon FBA

As global trade continues to flourish, cross-border e-commerce has become a highly sought-after field for foreign traders and merchants. However, faced with complex logistics, warehousing, and after-sales challenges, many businesses hesitate to take the plunge. Today, let’s explore Amazon FBA—how it serves as a new engine for cross-border e-commerce and gives your business a competitive edge.

What is Amazon FBA?

FBA, short for Fulfillment by Amazon, is a logistics service provided by Amazon. Merchants only need to send their products to Amazon’s designated warehouses, and Amazon takes care of the rest—storage, picking, packing, shipping, and even customer service. By leveraging FBA, sellers can tap into Amazon’s global logistics network, expand into international markets, and enhance product competitiveness.

How to Choose the Right FBA Warehouse & Optimize Inventory Management?

Part 1: Warehouse Selection

Choosing the right FBA warehouse is crucial for cross-border e-commerce. Sellers should select warehouses based on:

  •   Product characteristics

  •   Target market

  •   Amazon’s warehouse distribution

For example, if your products primarily target the North American market, selecting an FBA warehouse within the U.S. would be a smart move.

Part 2: Inventory Management

Optimizing inventory management is key to improving FBA efficiency. Sellers should:

  •   Replenish stock regularly based on sales data and market demand to avoid overstocking or shortages.

  •   Analyze inventory turnover rates and slow-moving products periodically to adjust stock structure and improve efficiency.

How to Handle Returns & After-Sales Issues?

Returns and after-sales issues are inevitable in cross-border e-commerce. However, with FBA, sellers can significantly reduce these challenges. Amazon has a comprehensive return policy and customer service system, enabling quick resolution of customer requests.

What sellers need to do:

  •   Stay in close contact with Amazon’s support team.

  •   Monitor return and after-sales cases proactively.

Amazon FBA Forced Warehouse Splitting: What to Do?

Recently, forced warehouse splitting in Amazon FBA shipments has become a major pain point. Many sellers report increasingly severe splitting issues, especially after the launch of the new shipment creation system. Some have faced extreme cases like 40 items split into 4 warehouses or even 10 boxes divided into 8 warehouses, adding significant logistical costs.

Why Does Amazon Split Warehouses?

  •   To alleviate FBA warehouse pressure.

  •   Previously, Amazon automatically transferred inventory based on demand (with sellers bearing the cost). Now, splitting shifts this cost directly to sellers.

How to Avoid Splitting & Improve Storage Efficiency?

✅ Control SKU shipment differences within ±4.
✅ Distribute SKUs reasonably based on shipment box count to minimize splitting-related cost increases.

Should You Worry About Splitting?

While splitting can increase traffic and rankings (as the platform needs time to allocate inventory), sellers should:

  •   Manually disable the "Inventory Placement" (formerly "Stickerless Commingling") option before creating shipments to avoid unexpected fees.

How to Disable It:

 ⒈ Go to Amazon’s Shipment Creation Settings.

 ⒉ Navigate to Amazon Logistics → Inbound Settings.

 ⒊ Select Distributed Inventory Placement → Update.

Shengshi Group: Your Reliable Cross-Border Logistics Partner

In today’s globalized business environment, cross-border e-commerce is a vital pathway for international expansion. However, navigating complex logistics and volatile market demands requires a trusted logistics partner.

Shengshi Group, a professional U.S. cross-border logistics company, offers efficient and secure logistics solutions backed by extensive experience and a global network.

Why Choose Shengshi Group?

🌍 Global Logistics Network – Ensuring seamless shipping from overseas storage to final delivery.
📦 End-to-End Solutions – Covering warehousing, transportation, customs clearance, and last-mile delivery.
💡 Customized Strategies – Tailored logistics plans to reduce costs and enhance market responsiveness.
🚀 Competitive Edge – Helping sellers focus on core business while we handle logistics challenges.

As cross-border e-commerce grows, Shengshi Group continues to innovate, adapting to market changes and fostering long-term partnerships.

Choose Shengshi Group—your trusted ally in conquering global markets!

With Amazon FBA and Shengshi Group’s logistics expertise, your cross-border e-commerce journey is set for success and scalability. 🚀